2019 March 27, Thailand - XAG Vice President Justin Gong attended the 6th Responsible Business Forum on Food and Agriculture 2019 in Bangkok, Thailand, explaining XAG’s approach of applying advanced technologies in agriculture, especially the application of artificial intelligence for data analysis.

The Responsible Business Forum hosts multiple forums year round, this stop in Bangkok focus on the innovation in value chains for food and nutrition security. Facing the rising food demand around the world, it is critical to implement extensive innovation and use of technology to achieve the goal of doubling agricultural production by 2050. Otherwise it is unrealistic to use up all the habitable lands just for increasing agriculture productivity. Meanwhile, technology should be used to help reduce the cost and harm from human activities, so that mankind can sustain as well as preserving the nature.

XAG as one of the leading innovators bearing such initiative boasts the capability of laying the technologic foundation and infrastructure for agriculture. Justin Gong explained the solutions developed by XAG at the forum panel by giving the example of XIoT field monitoring and data collection with drones.

“We have a large amount of data collected by our agri-tech devices every day. The problem is not who owns the data, it’s about where we store the data and who can access them.” Said Justin Gong when answering the panel question about data security. “The focus is on how we actually make good use of the data collected, and turn them into useful information and knowledge for both farmers and consumers.”

XAG’s approach is to lay the ground work of digital farming and provide advisor information for farmers, so that more scientific executions can be made based on the digitalized field information. With precise data on the field and growth of crops collected by XMission drone platform and XIoT sensors, farmers will be able to build database of the farm and conduct sophisticated analysis of the crop growth, furthermore, yield prediction, which address the pain point of farm production. 

Other panel participants including Xiaochen Zhang, President of FinTech4Good, Eva Gladek, CEO of Metabolic, William Sparks, Project Director of Winrock International and Paul Voutier, Director of Digital from Grow Asia. The panel ended under the acknowledgement that technology allows agriculture produce become standardized products and will give stronger bargain power to farmers. More importantly, the farming information build upon blockchain and cloud computing technologies can help establish trust between growers and consumers, which is one of the major concern for a responsible business.